Director

Cherie Thomson is a proud Indigenous entrepreneur, award-winning business leader, and passionate advocate for the sustainable growth of regional communities. As CEO and co-founder of Native Secrets, Cherie has built one of Australia’s leading natural skincare brands, combining traditional knowledge with innovative practices to bring wild-harvested native botanicals to a global audience.

With an MBA and extensive experience across business development, manufacturing, and social enterprise, Cherie brings a strategic perspective to regional economic development and tourism. She has been instrumental in positioning Indigenous-led enterprises as a powerful driver of employment, cultural celebration, and economic resilience in outback NSW.

Cherie’s achievements have been recognised through multiple national awards and media features, including the Telstra Best of Business Awards and Women’s Weekly. Under her leadership, Native Secrets has become a model for ethical sourcing, regional job creation, and authentic storytelling.

In her role on the Destination Country and Outback NSW board, Cherie is committed to strengthening partnerships between traditional custodians, regional businesses, and the tourism sector. She is passionate about showcasing the rich cultural heritage, natural beauty, and entrepreneurial spirit of outback communities.