Insights to Action Program Resources

Goldfish Bowl Bakery, Armidale
Image Credit: Destination NSW

Product Development Toolkit

The aim of this Toolkit is to guide businesses involved in the visitor economy through creating, enhancing, delivering, and marketing products and experiences that meet and exceed customers' expectations.

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Resources from 2025 Masterclasses

Social Media

Boost your tourism brand online with 4 expert-led workshops to grow reach, engagement, and turn followers into loyal visitors.

How to Price Your Tourism Product & Pay Commissions

This practical pricing masterclass is designed to help you price right, pay commissions, and boost your profits.

Working with First Nations Operators & Businesses

Learn how to create authentic, sustainable visitor experiences by working respectfully with First Nations people and businesses.

Online Booking Systems

This masterclass shows tourism operators how online booking systems boost bookings and streamline operations.

We pay respect to the Traditional Custodians of the land we now call New South Wales and acknowledge their enduring culture and continued connection to Country. We extend our respect to Elders, past and present, and acknowledge future generations of Aboriginal people. We acknowledge visitors from across Australia and around the world are made welcome on Aboriginal lands by the Traditional Custodians of NSW. We acknowledge the significant contribution made by Aboriginal people to the development and promotion of the visitor economy.

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